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PC resellers, system builders called on to fight piracy

By Azaraimy HH


In its latest drive to promote the use of genuine software, authorised local distributor of Microsoft TechDistribution Limited urged local PC resellers and system builders to work together in a bid to ward off piracy by educating their customers on its dangers.

Despite the innovative enhancement made by Microsoft to reduce the risk of piracy and software tampering, pirates always finds a way to crack it, fuelled by a lack of enforcement as well as customers' need for cheaper alternatives.

At the Microsoft COEM product launch at Orchid Garden Hotel, TechDistribution Limited Managing Director Wasantha Weerakone said local resellers and system builders must work as a team, and make every effort to go forward.

"Of course, by selling only authenticated products, they could make less profit. But it will lead to long-term benefits and heightened customer satisfaction," he said.

At the launch, one of the leading local system builders and distributors said the demand for pirated software in Brunei is still very high. "We usually sell our system bundled with original windows. But some customers want us to give them copies so they can buy them cheaper."

Meanwhile, during a briefing, computer resellers and system builders were introduced to the many new features within the new Microsoft Software Protection Platform, including how the new operating system is validated online and behaves when tampering or hacking is detected.

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